Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinki...(展开全部)

Electronic Inspection Copy available to instructors here What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than others? How damaging is negative word of mouth? Should retailers use 9-ending prices? These are some of the fascinating questions you will explore in this text. The text is written b...(展开全部)

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinki...(展开全部)

Lua is the language of choice for anyone who needs a scripting language that is simple, efficient, extensible, portable, and free. Currently, Lua is being used in areas ranging from embedded systems to Web development and is widely spread in the game industry, where knowledge of Lua is an indisputable asset. Lua also has established itself as a major language in software develo...(展开全部)

Lua is the language of choice for anyone who needs a scripting language that is simple, efficient, extensible, portable, and free. Currently, Lua is being used in areas ranging from embedded systems to Web development and is widely spread in the game industry, where knowledge of Lua is an indisputable asset. Lua also has established itself as a major language in software develo...(展开全部)

戴维?L.马瑟斯博 （David L. Mothersbaugh） 亚拉巴马大学教授，研究领域包括消费者行为、广告、服务营销和营销策略。戴维发表学术论文二十余篇，获得多项科研优秀奖，并在17个学位论文委员会任职。目前，他在卡尔弗豪斯商学院担任(Culverhouse College of Business)本科生和国际项目的副院长。 德尔?I.霍金斯 （Del I. Hawkins） 俄勒冈大学市场营销学名誉教授，营销策略、企业家精神和消费者行为领域的专家。他广泛参与全球高管管理培训，在日本、德国、格林纳达等地广泛授课，并多次获得俄勒冈州优秀MBA教学奖。德尔的研究在许多著名的市场营销期刊上发表，他还编写过两部市场营销研究和研究方法的教科书。戴尔在俄勒冈州担任过许多高级行政职务，包括俄勒冈大学伦奎斯特商学院（Charles H.Lundquist C...(展开全部)

This inexpensive paperback provides a brief, simple overview of statistics to help readers gain a better understanding of how statistics work and how to interpret them correctly. Each chapter describes a different statistical technique, ranging from basic concepts like central tendency and describing distributions to more advanced concepts such as t tests, regression, repeated ...(展开全部)

Widely regarded as the state-of-the-science reference on attachment, this handbook interweaves theory and cutting-edge research with clinical applications. Leading researchers examine the origins and development of attachment theory; present biological and evolutionary perspectives; and explore the role of attachment processes in relationships, including both parent–child and r...(展开全部)

This third edition is a revised, updated, and greatly expanded version of previous edition of 2001. The 1300+ exercises contained within are not merely drill problems, but have been chosen to illustrate the concepts, illuminate the subject, and both inform and entertain the reader. A broad range of subjects is covered, including elementary aspects of probability and random vari...(展开全部)

Originally published in 1953, this is a classic study in animal behaviour, drawing on the author’s own extraordinary studies of insects, fish, and birds, as well as on the literature. The concept ‘community’ is taken in its widest sense to include all types of association of individuals, not only flocks and herds, but also the family, the pair, and even two animals engaged in c...(展开全部)